Relentless, envision, habits, failure not an option, achieve are some of the character attributes not only possessed by Steve but advised that anyone will succeed if they acquire these traits. He has consistently been a top award winning salesman for many years and is an author and sought after keynote speaker. In his book: Sell When You See the Whites of Their Eyes, he describes two absolute musts if you want to succeed in sales. First, develop a relationship and trust with your potential client. Find out what they want. Second, take action. He calls it the CCDA strategy. Correct Consistent Daily Action. Above all, no matter what, don’t stop. Never, never, never give up. It is not difficult to see why this gentleman is great at what he does. Anyone can benefit from the wisdom and understanding he has picked up over the years.